The Pope Smokes Dope

Egyptians used papyrus to make sales messages and posters. advertising and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Matching advertising on papyrus was common in ancient Greece and ancient Rome. Mural or rock for commercial advertising is another manifestation of an ancient form of advertising that is present today in many parts of Asia, Africa and South America. The tradition of wall painting can be traced back to Indian rock paintings dating back to 4000 BC. History [4] tells us that advertising Out-of-home billboards are the oldest forms of advertising.

Like the medieval towns began to grow, and the general population could not read the signs now say shoemaker, miller, blacksmith, tailor or use an image associated with their work as a boot, a suit , a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the town square on the backs of carts and wagons and their owners used to call the street (town criers) to announce their comings and goings for the convenience of customers.

As education has become a clear need and reading as well as printing, advertising point expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the media, and drugs, which were increasingly sought after as disease ravaged Europe . However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.

As the economy grew during the 19th century, along with increased advertising. In the U.S., the success of this advertising format eventually led to the growth of direct mail advertising.

In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney Palmer established a precedent for advertising agencies in Boston. [5] Meanwhile, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertising, brokerage, making it the first French group to organize. Initially, agencies were brokers for advertising space in newspapers. NW Ayer & Son was the first full-service agency to assume responsibility for the content of advertising. NW Ayer opened in 1869, and was located in Philadelphia [5].

An advertisement 1895 for a product weight gain.

At the turn of the century, there were few career choices for women in business, but advertising has been one of the few. Since women were responsible for most purchases in their household, advertisers and agencies have recognized the value of knowledge of women during the creative process. In fact, the first American advertising to use a copy sex was created by a woman - for a soap product. Although grown under current standards, the advertisement featured a couple with the message "The skin you love to touch" [6].

In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers that offer programs in order to sell more radios to consumers. Over time, many non-profit organizations followed suit by creating their own radio stations, and included: schools, clubs and civic groups. [7] When the practice of sponsoring programs was popularized, each individual radio program was usually sponsored by a single company in exchange for a brief mention of the company name at the beginning and end of sponsored events. However, owners of radio stations soon realized they could make more money selling.